I think both companies have their strong suits and their weak suits. Marvel always seems willing to do things with their characters that you don't expect, and set out to make their characters more human beings than demigods. That's been their strong suit since the 60's. DC on the other hand has longer tenured characters with more involved history and hence more areas to explore, and right now a more solid pool of writers to make those characters once again relatable, but they still sometimes seem to have to deal with the fact that to some people those characters seem old hat, status quo, basically bland.
If superheroes are modern myth, and people treat religious icons/mythological characters like superheroes already, making a mythological character into a literal superhero is guaranteed money.




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