G. I. Joe Retaliation Moved to 2013 To Add 3D...SERIOUSLY?!

[Phantomskyler]

http://www.comicvine.com/news/gi-joe...add-3d/144743/

This...This is just insane. After spending a whole #@@$%ing year promoting and getting us hyped for this movie, with JUST A MONTH before showing, they move it back a WHOLE @#$@#qING YEAR JUST TO ADD THAT STUPID GIMMICK 3D?! HAS PARAMOUNT GONE INSANE?!

This is a whole new level of stupid people, so angry I actually sent a letter about this insanity.

http://www.paramountstudios.com/contact-us.html

Anyone want to join in giving Paramount our response to this STUPID AS ALL HELL move?

[KalenO]

Honestly? Motivations aside, and granted that they would have been much better served making this decisions months ago, this isn't really a bad thing for this particular movie. This summer season is absolutely packed to the brim with competition for the demographics GI Joe is marketed towards. And frankly, the first movie wasn't nearly critically and commercially successful enough that given the choice, people are going to spend their money on tickets for it rather than DARK KNIGHT RISES, SPIDERMAN, PROMETHEUS, MEN IN BLACK, the new BOURNE movie, the EXPENDABLES sequel, even BRAVE and SNOW WHITE AND THE HUNTSMAN or just going to see AVENGERS again. I mean, a lot of people I know are consciously budgeting their summer movie watching this year, there's so many choices.

The first GI Joe movie was fun. I enjoyed it, but it wasn't amazing cinema or anything. The people who enjoyed it enough that they were chomping at the bit to see the sequel in a month aren't going to be put off enough by the move that they're not going to go see it when it finally releases in March. The people who are hyper-critical about moves like this and will view it as proof its a bad movie probably were unlikely to go see it anyway. And the vast majority of people who don't care either way and just want a fun popcorn blockbuster will have a lot less options and more disposable income to part with when March comes around.

[zemo]

I concur and will add that "we're adding 3D, that's why" is probably a front for "we got wet feet of the competition this summer".

[KalenO]

Well for whatever its worth, Dwayne Johnson's confirmed they are shooting additional scenes now too, though who knows if that was actually a motivating factor or just a 'well, as long as we have the time now, might as well' kinda thing.

[Infra-Man]

Cold feet because of Battleship, most likely, on top of the stiff summer competition. Silly move so close to the release date.

Thing is, I thought the first GI Joe looked like absolute garbage but this sequel looked so friggin' awesome. Ninjas fighting on mountainsides? The Rock and Bruce Willis showing up to turn baddies into Swiss cheese? Cobra dropping banners at the White House? That all looked so badass.

EDIT:
So... does this mean The Rock is also fighting at next year's Wrestlemania to promote the film?

[Stressfactor]

I'd heard they moved it back to March -- which is also not a good sign. September and March-April are generally where studios still put movies that they think are pretty weak -- so it's kind of a bit of a 'no confidence' vote for the movie as well.

[NickT]

Leaving it so late to do it seems dumb. All that wasted marketing, they now either have to pay for it all again or throw it out there with nothing.



Although, I disagree that it is probably due to Battleship, I would assume that they would have had an idea of how that could have gone sooner than this weekend.

[Thequeerjock]

I'd actually thought it looked way better than the first. But given all the competition this summer, I can see why they'd push it back. There's already a ton of smaller films that got crushed by the hyped up blockbusters, so moving this to March might be a better move.

[Foolish Mortal]

They're doing reshoots now. Makes me think the studio wasn't entirely happy with the finished product, and they're just using the '3D conversion' as an excuse to go back and fix things.

[The Funketeer]

3D movies are making HUGE money overseas so it's possible that's the actual reason but I doubt it. More likely it's a combination of 3 things...

1) The movie isn't very good and hasn't been doing well at test screenings if reports are to be believed.

2) The additional scenes they're filming will give Channing Tatum a more prominent role. He's rumored to have a very small part in the film (

Spoilers:

possibly not surviving after the opening

) and his star is really on the rise this year.

3) The Avengers scared the bajeezus out of them.