I think it was Bored At 3:00 AM back over at CBR (he even moderated the Super-forum for years) who once made an observation to the effect of 'We have the tech to do the character a pretty fair amount of justice onscreen, but the number of writers/filmmakers/etc. who truly get the point of him is just pathetic.'
'"Kirby got a shitty contract too, so get over it' isn't a great tagline."
As far as the JLA movie, what Marvel is doing is finding what they feel are the right people for the job and trusting their instincts. (Ok, the process broke down a bit with Ed Norton.)
What WB will do is look at the Avengers, try to figure out the formula that made it such a success, try to apply that formula to a JLA movie and it will bomb.
They tried to figure out the formula for Iron Man, applied it to Green Lantern and it bombed.
They tried to figure out the formula for Batman Begins, applied it to Watchmen and it bombed.
They will eventually be trying it with the Avengers.
So, in essence, DC treats Batman and Superman as infallible Gods more than Marvel does with Thor... which to me is why I can relate more to Marvel than DC on most occasions.
Superman II saw him give up his power and become 'mortal' for the love of a woman. Which, it might be argued was HIS personal desire. He wasn't thinking of anyone else there really except himself... maybe Lois.
And he ended up regretting the decision and he ended up having to ask for his powers back.
And Batman -- we see one of Bruce's first outings -- before he has the costume -- and he falls off a fire escape and almost gets himself caught by the GCPD. He let Scarecrow gas him with the fear toxin and he had to call his butler for help!
When the Joker gives Batman a choice between saving Dent and saving Rachel people kind of forget or gloss over the fact that Batman headed to the location the Joker said RACHEL was at. He intended to leave Dent for the GCPD. Rachel was the more important one for him. And as it turned out the Joker knew it too and he lied to him. Batman let the Joker get the better of him because of his feelings for Rachel. And it got her killed.
the comic books' "Tower of Babel" storyline was pretty much all about Batman's paranoia being used against the JLA and that fact actually broke the team for a while. Because control freak Batman couldn't fully trust his teammates.
A.K.A. Lailoni Prime Vesta (courtesy of Tom Stillwell)
My blog of random and often geeky things -- Compound Geekery!
Riding the rollercoaster at Six Flags over Armageddon
And that shows that when DC lets their "Gods" fail or be human, the drama and story is better, IMO.
For me, given that the Justice League and Justice League Unlimited toons were so popular, it should actually be EASIER for DC to make a Justice League live action movie than it was for Marvel to do the Avengers one.
I guess it comes down to intelligence, creativity, and commitment.