SEGA of America Shutting Its Doors

**Cth** · 03-30-2012, 05:07 PM

http://www.reddit.com/r/gaming/comme...ing_its_doors/

http://www.neogaf.com/forum/showthread.php?t=468412
$96 million loss (@ $60 mill writedown from cancelled projects)

**Jason California** · 03-30-2012, 05:09 PM

What will be different now, other than some people not working?

**I've Got the Monkeys** · 03-30-2012, 05:15 PM

didn't they do that after the dreamcast?

**Slewo.O** · 03-30-2012, 05:19 PM

Well that sucks. Hopefully things could turn around. Sorry to see Sega has gone so low.

**Chunky Ink** · 03-30-2012, 05:52 PM

**capntightpants** · 03-30-2012, 06:00 PM

Man, childhood me is really depressed.

**Hate_Prime** · 03-30-2012, 06:32 PM

Sega does what Nintendon't.

**joeAR** · 03-30-2012, 07:11 PM

Originally Posted by Hate_Prime

Sega does what Nintendon't.

Go out of business?

**Cth** · 03-30-2012, 07:28 PM

update:

Due to the challenging economic climate and significant changes within the interactive gaming industry, SEGA has made the decision to consolidate its publishing business in order to focus on developing digital content and driving its existing IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise. This realignment of the business around existing and digital IP is a necessity to ensure that SEGA continues to invest and enhance its digital business offering, whilst reducing its reliance on traditional packaged goods.

As a result of the SEGA Sammy Board decision to consolidate the business, many of our internal functions will be re-structured and this could result in a number of redundancies within the publishing business across the Western organisation. The company will be entering into a re-structure phase to reflect the unprecedented change in our industry and to move the company forward appropriately.

The changes will position SEGA as a content led organisation, maximising sales with a strong and balanced IP portfolio across both packaged and digital distribution. The management team are confident that the proposed restructure will benefit the company and make it fit for purpose within the changing nature of the industry over the coming years.

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"the QA department has been hit hard, being completely shut down for North America. SEGA Europe will be covering QA for the remaining SEGA titles. Additionally, positions in marketing, design, social, and development have also seen layoffs. "