I can only laugh at these people posting on the site trying to make an argument that the athletic/porn body for the men is to appeal to women and/or homosexuals.
I can only speak for myself, but when I was actively reading comics from the time I was 8 to when I was in my teens, comics where not necessarily about great story-lines. They were about my wish fulfillment. They were escapism. We moved often when I was young, so I was always the outcast, the boy who was bullied. And when I saw these heroes, I wanted to be THEM. I wanted the powers, the looks, the muscles. Yes, I wished that one day I COULD have that type of male body and be able to lift a car and scare off the bullies.
And the wish fulfillment/escapism only got worse in my teens when on top of being bullied, i had acne, glasses and a gangly body so I was ignored by women/girls. Then you would read a comic where the muscled hero not only had power and respect, but he also had at least one woman PINING after him, sometimes more. So, if the girls were sexy and provocative, OF COURSE I lusted after them and loved to ogle them.
Then, something happened.... I grew up, I matured, my acne cleared, and I did some manual labor jobs and got a few muscles. Girls took an interest in me and I started dating. Suddenly, I read comics for the stories, not for escapism into a world I wish I could live in. Mind, I also don't want my comics to be too realistic, but that's another thread on its own.
So, what about the old comics I used to read? What about all the cheesecake? For one thing, I find a ton of the old stories overly maudlin and mired in romance. Some even make soap operas look mature and fast-paced. And the cheesecake became sort of off-putting and, sometimes, skeevy. Some of these female heroes are TEEN GIRLS being drawn as borderline sex slaves. and the "standard" set by many hot artists in the 90s (IMAGE, I'M LOOKING AT YOU!) for how women are dressed and posed was horrible. Wait, did I put that in the past tense? It not only was a standard in the 90s, but it seemed to continue and grow worse as the years continued to pass.
Personally, I don't need to read a comic using only one hand any more. And I'm comfortable enough with my own appearance to no longer pine for the male body types presented. I wouldn't mind being built like Dick Grayson, but that's never going to happen. So, now that I read them to enjoy the stories, I am much more critical of the stories. And my one major critique on some books is that many a good story/book with strong female characters gets smeared with unnecessary cheesecake. Yes, even Gail's run on the BoP. And, to some extent, Secret Six.
The folk commenting on the article make a point of saying the writers need to shoulder some of the blame. I agree when it's MALE writers. I would not agree that a female writer should be raising a huge stink. The female artists and writers need to follow the "rules" of modern comics at the big two...... for now. Why? The last thing we need is for these wonderful creative women to get labelled as feminist rabble-rousers and getting canned. We NEED these wonderful women to keep putting out these great stories veiled in the disgusting confines imposed by the dominant males in the industry. Again, why? So that eventually some of these obsessed teens might, JUST MIGHT start to see the strong women as PEOPLE, not just a pair of tits and an ass on all fours or twisted in impossible angles.
Hey, if I grew out of it, there's hope for most readers.
And maybe, JUST MAYBE, eventually some of the "Old Boys Club" will grow up too and realize that if they want to save the industry, there needs to be something for everyone in comics, not just what they wanted read about when they were lonely, hormone laden teens.
Frankly, to me, a good starting point is sales. Don't tune in to Comic Book MEN(couldn't help but notice the name of this show). Don't buy Red Hood and the Outlaws. Don't buy Catwoman.
And, for me, don't buy things that started and/or are being done now by Jim Lee. You'll notice that the article has MANY shots and references to Lee's version of Psylocke and Voodoo. Coincidence? Doubtful.
Whether it's a women in the fridge or a women in a thong, the message is wrong. And as the author pointed out, it is far from equal or fair. And a dying medium is turning a blind eye to how to save it. Which is silly when you note the popularity of these characters in the movies, animated or live action.