Self-Promote. I'm about to endeavor on my first kickstarter campaign for a comic book project, and I'm trying to figure out how to promote it and myself without coming off incredibly annoying as I've seen plenty of people do time and time again. Any cool advice would be wonderful.
i've seen people post their kickstater every single day....very annoying. it's like begging your friends for money. very classless.
and sometimes it's not that much money.....go get a part time job at target or walmart, and in like 2 months you'll have the money.
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das
I dunno. I just went through Kickstarter to get the sequel to Alex Di Campi's Smoke. I loved that mini, and was fortunate enough to stumble upon info about her publishing only 1000 hardcover editions of the new book, called Ashes. It will be available digitally, but maybe never as a trade, so I jumped on the opportunity to get one of the HC copies. I have to wait a year, but by then I will have forgotten all about it and it'll be a nice 'gift' to me!Originally Posted by Roger
das
Post a link and a very brief description of it on all your social media stuff once a week.
Twitter, Facebook, Google+, whatever.
That way it's not obnoxiously in everybody's face all the time, but there's always a reminder of it there.
EDIT: this is just what I'd do. It's not a proven promotion tactic or anything.
Email friends and family once at the begining and maybe again as a reminder near the end.
Post it to Facebook, Twitter, and whatever else you use now and then. Try making it more a comment on the status of the project and your excitement over it after the initial post ("My Kickstarter project just hit 50%!" or "Getting a great response on my Kickstarter project"). Keep in mind, your social networking audience doesn't really change. You're sharing this information with the same hundred or so people every time you do it...
... to that end, don't just ask your friends to contribute, ask them to share it with people they think might be interested or even to repost or retweet it themselves.
Add it to your sig wherever you maintain one. If you don't maintain a sig, start, especially with email.
In addition to everything The Funketeer says above, I think it would be reasonable to just make one post on any message board you think might be frequented by people who would enjoy your comic. Even if it's not one where you've cultivated a reputation. Just one post, being very forthright about your intentions, "Hey, I'm making a comic. If you're interested, here's the link to the kick-starter campaign. If you're not interested, thanks for your time and have a good one." Maybe include whatever preview images you have available to hook in the skeptics.
You may get a few holier-than-thous who will take offense that you didn't sing and dance for them before "littering" their board with something that might actually interest them, but you'll also get those people who enjoy comics, are curious about new stuff, and want to support indy creators.
When you hit a milestone in the funding, or at crucial points in the timeline (the halfway mark, the last couple weeks), just bump the same thread. "Hey everybody, here's an update." Don't be put off by the occasional douchebag and don't be offended if you get no responses. You're still getting eyes, which is all you can really hope for, and you're doing nothing wrong or obnoxious.
I would recommend watching the boards so you choose the optimum time of day to post so you get the most people viewing it before it's rolled off the front page. Be calm and be confident and just have a kick-ass product to sell and you'll do great.
Good luck!
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"Best" and "least annoying" are two vastly different things. Online, the most annoying campaigns have probably been the most successful in some ways. Keep in mind, the people giving you advice in this thread are thinking about "least annoying" only, and thinking what's best for them. Nothing against them, but to really make it work, you have to be ruthless.
Darn, and here I thought I was being pretty even handed.
While I mostly agree with you, doesn't it also help not to antagonize the people you're trying to sell to, within reason?
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