Also, the web page is really useless for one, big, HUGE reason...
He never tells people what the hell "When Lighting Strikes" is supposed to be all about!
He seems to assume that everyone remembers what his original pitch was and have been eagerly awaiting this comic for the last 20 years(!).
Which totally overlooks the fact that you've got a potential (look, I know, I know, no one really probably cares BUT I'm just talking hypothetically from a business/pitch standpoint) entire generation of comic book fans who have come to comic books never having heard of you or your comic.
Somewhere on that front page there SHOULD be a description of the comic -- what it's all about and really at least a page or so of art.
As a come-on to get people to buy this it's epic fail!
There's nothing there which explains what the comic is supposed to be about.
There's no art to give potential buyers a chance to see what they're getting into.
And the speaking to fans of twenty years gone (if there are any) actually is off-putting to potential NEW fans. It's counter-productive! It encourages insularity rather than openness.
I don't even have any business experience and even *I* know this!