I do not understand the additional content in $3.99 books. If prices are going up naturally due to the changing economy, paying a 2nd creative team every month would seem to completely negate the additional revenue generated by a price hike.
That "extra production value" on the Blizzard books is nonsense. I don't like paying more for a sturdier coverstock. Some extra production value would be hiring a penciller that doesn't require 3 fill-in artists per arc.
I would hope that Marvel looks at the long term benefit this strategy appears to present for some of their "cult" characters such as She Hulk, which have traditionally had a hard time maintaining a monthly audience. I would totally dig a Dan Slott She Hulk back up in Mighty Avengers, it would make me pick the title up again I think even at a higher price point.
For a publisher that supposedly "gets it," you'd think DC would be able to find some way to eat into Marvel's market share.
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There are books on the shelves (some with backups, some not) that I feel shouldn't be 3.99. Not talking about minis because in theory those are optional, regardless of how important the content is, they're ultimately optional. I think that JLA Cry for Justice gives a great package for 3.99. With the conversational supplement by Robinson in the back, I feel like I got more than 3.99 worth of entertainment by the time I'm done with an issue.
I think that Booster Gold having Blue Beetle backups makes sense. Detective having the Question back ups is awesome and logical. Now Green Arrow/ Black Canary having Green Arrow back ups and Teen Titans having Ravager backups is a little suspect. Too close to home in my opinion. Teen Titans having say...a Deathstroke-centric back up or Green Arrow having a...Birds of Prey sans Black Canary back up, that's more like it.
I would definitely like to see some 3.99 Marvels come back down to 2.99. Sure, people seem to be able to "handle it" but we're not selling food and water here. And if they stay at 3.99 I expect books like Agents of Atlas and Hercules to continue while the majors do the heavy lifting.
carlgiannini: All I wanted to know is what trades have been released. Now I've committed to spend an extra hundred or two on comics. What happened here?
The Lord Retail: I happened. Lord Retail happened to you. I'm sorry friend, but I simply can't turn it off..
Marvel's been the first company to jack up the prices to that price point and I feel as if DC has beaten them to the punch with the back ups. Most of the books that I buy that do have back ups I enjoy such as Detective with Question, Streets of Gotham with Manhunter, etc. so I would hope to see New and Dark Avengers have them or if not at least some sort of letters page because I miss those.