Character, but that incorporates a lot... kinda.
It's more than just the character really, but that's probably the biggest factor for me.
For example, I was incredibly hesitant to get any of the Inhumans because they're not my favorite characters. I'm glad I did in the end, because the detail on them is amazing (especially Gorgon which I believe is the most underrated Bowen Bust avaliable today).
If a Hellstorm or Firestar bust were made though, I'd snap it up in a second without any second thoughts or worry about price, no matter if I liked it or not. A little weird... right?
I'm also a fan of the "obscure" characters. Give me a Red Wolf bust and I'll be in heaven.
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