STERN'S ARMY - 11% of what it used to be

[Simps]

From http://www.nydailynews.com/entertainment/story/428049p-360975c.html
STERN'S ARMY: Bridge Ratings, which tracks satellite radio sales, estimates 1.33 million Howard Stern listeners moved with him to Sirius Satellite.
That's about 11% of his former audience, says Bridge, which projects that at this point, most Stern fans who are going to Sirius with him have already gone.
Bridge also surveyed 3,200 selfdescribed Stern fans who didn't go to Sirius, and found 41% either had settled for their second-choice morning show or didn't miss Stern enough to get Sirius.
Another 45% said satellite radio just isn't enough of a value to pay for it, and 9% said they stopped listening to morning radio altogether.
Bridge did find Stern helped Sirius close the gap on its competitor, XM. Recent satellite sales have been split about evenly, where for a long time XM had an lead. Bridge projects XM at 8.4 million by year's end and Sirius at 6.5 million.

[BENDIS!]

wow. so the 3.5 mill subs after he came are what/

i loved studio 60 so i will let this bullshit you just posted pass.

[ERNIE_E]

All the more reason they should be higher than a mere 16 ranking.

[Jim T.]

Ben - if you take the time to look into Bridge, you'll find that they are a rabidly pro-terrestial consulting service using pro-terrestial spin with their questions. It's the equivalent of the American Family Association doing a poll on whether or not Americans were outraged about Janet Jackson's tit. They put stuff like this out on a monthly basis. Match these numbers up with Sirius' SEC filings and investor press release as to their subscription numbers (which by law have to be accurate) and you'll see they're full of shit.

[sto110]

I love when people say only 11% of his audience moved and shit like that. People forget that MILLIONS of people moved. He never expected everyone to move

[Simps]

wow. so the 3.5 mill subs after he came are what/

i loved studio 60 so i will let this bullshit you just posted pass.
Well if you believed the 22k number on O&A, I guess you WOULD believe the 3.5m number for Stern. That number presupposes that there was no one with Sirius BEFORE Stern, and SINCE Stern, people are only buying to listen to him. Bollocks bollocks bollocks!

[Deej]

Well if you believed the 22k number on O&A, I guess you WOULD believe the 3.5m number for Stern. That number presupposes that there was no one with Sirius BEFORE Stern, and SINCE Stern, people are only buying to listen to him. Bollocks bollocks bollocks!

LOL! Sad sad man. You should check your sources before you take them as fact.

[Simps]

All the more reason they should be higher than a mere 16 ranking.
I believe #16 ranking included Roth's last month. I'm not saying it's good, but it's an improvement, especially considering the number of people who had deserted the station, and their advertisments have started up recently. I would expect the number to climb.

[BENDIS!]

Well if you believed the 22k number on O&A, I guess you WOULD believe the 3.5m number for Stern. That number presupposes that there was no one with Sirius BEFORE Stern, and SINCE Stern, people are only buying to listen to him. Bollocks bollocks bollocks!

siruis at 600, 000 before stern.

now they have 4.5 mill. whats the problem?


o and a had 35 k paying the dollar. that is in the xm stock report.

oh and stern invented everything they;ve ever done in the early nineties :)

[Simps]

LOL! Sad sad man. You should check your sources before you take them as fact.
So far, Bendis is sourcing Stern himself, and the NY Radio Message Board. At least I'm looking at subscription numbers from a logical standpoint.

[Deej]

So far, Bendis is sourcing Stern himself, and the NY Radio Message Board. At least I'm looking at subscription numbers from a logical standpoint.

And how are they actually judging that only 1.3 million of Sirius subscribers are listening to Stern??? Sirius has over 4 million now, right? So how are they coming by those numbers? Has SIRIUS released any kind of numbers yet?

[Simps]

And how are they actually judging that only 1.3 million of Sirius subscribers are listening to Stern???
Read the bloody article b efore you're going to yell at me about checking sources, sheesh:

Bridge Ratings, which tracks satellite radio sales, estimates 1.33 million Howard Stern listeners moved with him to Sirius Satellite.

I don't know the ins and outs of how they track that, contact Bridge Ratings if you're so inclined, but that number sounds a bit more reasonable than the ENTIRE subscriber base listening to Stern.

[Deej]

Read the bloody article b efore you're going to yell at me about checking sources, sheesh:.

Dude, did you read the actual article?? It still doesn't explain anything. Sheesh!



I don't know the ins and outs of how they track that, contact Bridge Ratings if you're so inclined, but that number sounds a bit more reasonable than the ENTIRE subscriber base listening to Stern.

True...but they went from 600,000 to 4.5 million since Stern joined...and you don't think you can easily attribute 3 million due to Stern?? I understand you're an O&A fan and want to bash Stern as much as possible...but you have to be somewhat logical about these things.

[Simps]

Dude, did you read the actual article?? It still doesn't explain anything. Sheesh!
You asked where it came from, I gave you the source. No one wants to read an article where they explain tabulation process. If you're that horny for Stern's real numbers, contact them.


True...but they went from 600,000 to 4.5 million since Stern joined...and you don't think you can easily attribute 3 million due to Stern?? I understand you're an O&A fan and want to bash Stern as much as possible...
Blanket statement much?


but you have to be somewhat logical about these things.
So you're saying 3.5M out of 3.9M are thanks to Stern? Now who's being illogical? If that WERE the case, Sirius is fucked because there goes any natural growth that a company needs to survive, and the people coming for Stern already came.

[adamgreenberger]

So you're saying 3.5M out of 3.9M are thanks to Stern? Now who's being illogical? If that WERE the case, Sirius is fucked because there goes any natural growth that a company needs to survive, and the people coming for Stern already came.

You could say that all of those are BECAUSE of Stern but not all of them are Stern fans...he was everywhere right before and after his last day in free FM...and he was talking about his move and Sirius. So you could say that he brought a greater awareness to Sirius and people other than Stern fans might have got Sirius because of this greater awareness about Sirius.

I am not saying that he brought 3.5 million people with him...but his promotion of Sirius helped add quite a bit...more than the 1.3 million

[Deej]

You asked where it came from, I gave you the source. No one wants to read an article where they explain tabulation process. If you're that horny for Stern's real numbers, contact them.

I'm just commenting that this article is just bullshit numbers without any basis of fact. That's like saying (Sorry Bendis) only 32K listen to O&A because that's all who paid the extra $$ for them a few years ago...



So you're saying 3.5M out of 3.9M are thanks to Stern? Now who's being illogical? If that WERE the case, Sirius is fucked because there goes any natural growth that a company needs to survive, and the people coming for Stern already came.

So...the rate that sirius was attracting customers would have netted them 3.3 million listeners by now without Stern??? Bringing Stern over, is what grabbed most of the 3.9 million listeners. Hopefully when Sirius gets NASCAR, you'll see another spike in subscriptions. It's like cable TV dude - you need to constantly get new programs to interest non-subscribers...that's what Stern is to Sirius and that's what Sirius and XM need to continue to do.

[Simps]

You could say that all of those are BECAUSE of Stern but not all of them are Stern fans...he was everywhere right before and after his last day in free FM...and he was talking about his move and Sirius. So you could say that he brought a greater awareness to Sirius and people other than Stern fans might have got Sirius because of this greater awareness about Sirius.
Then the 3.5M isn't accurate when you're talking about his number of listeners. I agree, I'm sure he helped bring in people who didn't buy it to listen to him by publiscising Sirius.

[Simps]

So...the rate that sirius was attracting customers would have netted them 3.3 million listeners by now without Stern??? Bringing Stern over, is what grabbed most of the 3.9 million listeners.
That's not the same as his audience, then. I agree he was quite influential in bringing more than the 1.3M to Sirius, but this research firm is saying only 1.3M are listening to his show.

[Fourthman]

Anyone who uses the word "Army" in a non military or insect sense is as smooth as a Ken Doll down there.

[adamgreenberger]

Then the 3.5M isn't accurate when you're talking about his number of listeners. I agree, I'm sure he helped bring in people who didn't buy it to listen to him by publiscising Sirius.

I don't think Howard has ever said that alll 3.5 million people that came over after his announcement are listening to him...he just says that they helped bring over 3.5 million people...i just think it is the media and (no offence to anyone) some fans that think that all 3.5 million of those people are listening to Stern.

[Mr. E!]

Jesus H Christ on a popsicle stick Ben...aren't you in Italy? Can't you think of anything better to do than post Stern stuff to the board? Go...eat some pasta, look at beautiful women, see the pope, go look at a fresco fer cryin out loud! Geez...

[Ben]

I declare this thread LAME.

Also, Ben Simpson is trolling by posting that "article." For shame!

[JABSEN]

This thread needs some Kingmob.

[WillieLee]

That's not the same as his audience, then. I agree he was quite influential in bringing more than the 1.3M to Sirius, but this research firm is saying only 1.3M are listening to his show.

But they are basing that on the 32% of Sirius subscribers that said the #1 reason for buying Sirius was Stern. 1.3 million is the minimum number of people listening to his show. All this report shows is that O&A are lying when they drone on about how only '5%' of his listeners followed him.

[Deej]

But they are basing that on the 32% of Sirius subscribers that said the #1 reason for buying Sirius was Stern. 1.3 million is the minimum number of people listening to his show. All this report shows is that O&A are lying when they drone on about how only '5%' of his listeners followed him.

Uh-oh...you just invited someone to jump in this thread to give it a controversial thread kick-start!!

[WillieLee]

Uh-oh...you just invited someone to jump in this thread to give it a controversial thread kick-start!!

I'm curious to see if they'll adjust their claims to 11% the next time they start the Howard rant.

[Jonny Z]

Anyone who uses the word "Army" in a non military or insect sense is as smooth as a Ken Doll down there.

but my electrologist says it makes me look youthful :(

[Fourthman]

but my electrologist says it makes me look youthful :(
and featureless.

[DrMachine]

wow. so the 3.5 mill subs after he came are what/

i loved studio 60 so i will let this bullshit you just posted pass.

these numbers are just his fans that listened to him before...some (like myself) didn't get stern on the radio until Satellite...so I wouldn't be among those that are counted, even though I did buy sirius just to listen to Stern

[Flonk]

o and a had 35 k paying the dollar. that is in the xm stock report.


That was also, what a year and a half, two years ago?

[Deej]

That was also, what a year and a half, two years ago?

Which is the point of his argument. The article is saying that no one else will sign up for Stern because everyone who has any interest, already has signed up. It hasn't even been 6 months yet. So, if you turned it around on O&A, it's like saying only 35K signed up to listen to them. (I'm assuming the stock report came out at least 6 months after they had moved to XM).

[Jamie Howdeshell]

threads like this are almost as retarded as console war threads.

almost.

:lol:

[ds9]

wow. so the 3.5 mill subs after he came are what/

i loved studio 60 so i will let this bullshit you just posted pass.;-)

[SAVETHEB]

its fucking hillarious how o+a fans are always starting shit here

[Flonk]

its fucking hillarious how o+a fans are always starting shit here

:lol:

[ds9]

its fucking hillarious how o+a fans are always starting shit hereIf Bendis can quote positive articles about how great Stern is than why not post truthful articles about the negatives sides. Where is Gail Simone when you need her.

[RODGER]

its fucking hillarious how o+a fans are always starting shit here


just cause we have better taste in radio we're not allowed to have an opinion?

[Simps]

Which is the point of his argument. The article is saying that no one else will sign up for Stern because everyone who has any interest, already has signed up. It hasn't even been 6 months yet. So, if you turned it around on O&A, it's like saying only 35K signed up to listen to them. (I'm assuming the stock report came out at least 6 months after they had moved to XM).
Stern is an entirely different beast, because when he moved, EVERYONE knew, and decisions were made then. As the anti-O&A nuts like to keep repeating, they're nobodies, which means they have a lot more room to grow, and that word of mouth and advertising will continue to increase their audience. They haven't polarized the entire country like Stern has.

[Deej]

If Bendis can quote positive articles about how great Stern is than why not post truthful articles about the negatives sides. Where is Gail Simone when you need her.

I don't think Gail is going to back you up about Star and wanting to put his seed and piss all over his competition's little girl.

[ds9]

I don't think Gail is going to back you up about Star and wanting to put his seed and piss all over his competition's little girl.ok

[SAVETHEB]

just cause we have better taste in radio we're not allowed to have an opinion?
see?:D


oh, and this is my 500th post yhazoo!!!!!!!!!!

[stevapalooza]

So Howard lost a bunch of listeners. Ok. He's still an A-list celebrity and a household name, even to people who don't listen to him. I can't really see how he's hurting in any of this.

[stevapalooza]

So Howard lost a bunch of listeners. Ok. He's still an A-list celebrity and a household name, even to people who don't listen to him. I can't really see how he's hurting in any of this.

[Brian Reed]

threads like this are almost as retarded as console war threads.

almost.

:lol:


Maybe it's a decade in the game industry talking, and I'm immune now to Nintendo/Sony/Microsoft fanboyishness, but I think these threads are even more retarded than the console threads.

Yet, still I read them. Odd. :lol:

[copypastepuke]

i read them and yet i dont listen to either show! i guess i am the retarded one

[Jamie Howdeshell]

Maybe it's a decade in the game industry talking, and I'm immune now to Nintendo/Sony/Microsoft fanboyishness, but I think these threads are even more retarded than the console threads.

Yet, still I read them. Odd. :lol:


don't get me wrong. while i think the console war threads are retarded, they're still a lot of fun. :lol:
i'm sure it is the same way for people that take stern and his ilk seriously.