DrMachine
05-08-2006, 11:40 AM
I've never seen this said/written any better:
http://www.applematters.com/index.php/section/comments/steve-jobs-broke-hollywoods-back-with-itunes/
Steve Jobs Broke Hollywood's Back with iTunes
by David Parmet
May 08, 2006
Last week I found myself at On Hollywood, yet another conference where tech geeks meet ad execs meet entertainment moguls, all in a futile attempt to figure out what the heck is going on, and how to make any money off of it. Assuming of course that any of them could figure out what ‘it’ is.
At one of the sessions on the future of the music industry, while four guys in suits tried to explain why they are terrified of loosing their jobs and not being able to make payments on their BMWs, a friend of mine who’s made a very good living for himself in the podcasting/vblogging space and who was sitting on the other side of the hall from me, IMed me this profound thought: “looking up ‘Owned’ in the dictionary will find you a picture of their asses with Steve Jobs’ boot print on them.”
Apple won this race not in terms of the number of iPods sold or songs downloaded through the iTunes Music Store. What my friend meant is that Steve Jobs changed the fundamentals of the business of selling content and the entire entertainment industry is not just trying to catch up, they don’t even know how to catch up.
Steve Gillmor, of Gillmor Gang fame, put it this way in his blog:
Why don’t they get that the iPod broke the back of the record monopoly, just like the VCR broke the back of the projectionist’s union.
What they don’t get is that the consumer is no longer a passive receptor for whatever the Hollywood entertainment leviathan pushes out. Consumers now have options. We can turn off the TV and watch Rocketboom. We can create our own Rocketboom. DRM? Most of the music on my iPod was ripped from CDs that I own. Regional Encoding on DVDs? Download it through Bit Torrent. Don’t like what you hear on the radio? Create your own—do a podcast. Don’t like what you read in your local paper? Start blogging—cover the news how you think it should be covered.
All the tools are out there and it’s mostly easy enough that even my Mom can start her own blog. And it’s not just “the kids” who are doing all of this—it’s all of us.
We are all producers now. Hollywood can either catch up or die. And if it died, would anyone really notice?
Email this Article
http://www.applematters.com/index.php/section/comments/steve-jobs-broke-hollywoods-back-with-itunes/
Steve Jobs Broke Hollywood's Back with iTunes
by David Parmet
May 08, 2006
Last week I found myself at On Hollywood, yet another conference where tech geeks meet ad execs meet entertainment moguls, all in a futile attempt to figure out what the heck is going on, and how to make any money off of it. Assuming of course that any of them could figure out what ‘it’ is.
At one of the sessions on the future of the music industry, while four guys in suits tried to explain why they are terrified of loosing their jobs and not being able to make payments on their BMWs, a friend of mine who’s made a very good living for himself in the podcasting/vblogging space and who was sitting on the other side of the hall from me, IMed me this profound thought: “looking up ‘Owned’ in the dictionary will find you a picture of their asses with Steve Jobs’ boot print on them.”
Apple won this race not in terms of the number of iPods sold or songs downloaded through the iTunes Music Store. What my friend meant is that Steve Jobs changed the fundamentals of the business of selling content and the entire entertainment industry is not just trying to catch up, they don’t even know how to catch up.
Steve Gillmor, of Gillmor Gang fame, put it this way in his blog:
Why don’t they get that the iPod broke the back of the record monopoly, just like the VCR broke the back of the projectionist’s union.
What they don’t get is that the consumer is no longer a passive receptor for whatever the Hollywood entertainment leviathan pushes out. Consumers now have options. We can turn off the TV and watch Rocketboom. We can create our own Rocketboom. DRM? Most of the music on my iPod was ripped from CDs that I own. Regional Encoding on DVDs? Download it through Bit Torrent. Don’t like what you hear on the radio? Create your own—do a podcast. Don’t like what you read in your local paper? Start blogging—cover the news how you think it should be covered.
All the tools are out there and it’s mostly easy enough that even my Mom can start her own blog. And it’s not just “the kids” who are doing all of this—it’s all of us.
We are all producers now. Hollywood can either catch up or die. And if it died, would anyone really notice?
Email this Article