Petey Parker
03-29-2007, 11:24 AM
http://www.tvsquad.com/2007/03/28/7-elevens-may-be-converted-into-kwik-e-marts-to-promote-simpsons-m/
Now here's a case of synergy I can get behind: According to the Richmond Times-Dispatch, 7-Eleven is in talks with the producers of The Simpsons Movie to convert eleven of the company's stores into Kwik-E-Marts in a promotional stunt. The converted stores would sell items that Apu Nahasapeemapetilon might sell in his fictional store, like Krusty-Os, Buzz Cola, and Squishies (lucky for the 7-11 folks that they have a very similar product, huh?). Also the images of Simpsons characters would be placed on other 7-11 products on sale, like their deli sandwiches (with Homer going "mmmm... sandwiches," of course).
It's a pretty interesting idea, if they do it for a limited time, like maybe for two weeks before the movie's July 27 opening and maybe for a week afterwards. Any longer, and those temporary Kwik-E-Mart signs are just going to look kinda sad. And, hopefully, they won't sell the Krusty-Os with the free jagged metal O inside. That's just asking for trouble.
Now here's a case of synergy I can get behind: According to the Richmond Times-Dispatch, 7-Eleven is in talks with the producers of The Simpsons Movie to convert eleven of the company's stores into Kwik-E-Marts in a promotional stunt. The converted stores would sell items that Apu Nahasapeemapetilon might sell in his fictional store, like Krusty-Os, Buzz Cola, and Squishies (lucky for the 7-11 folks that they have a very similar product, huh?). Also the images of Simpsons characters would be placed on other 7-11 products on sale, like their deli sandwiches (with Homer going "mmmm... sandwiches," of course).
It's a pretty interesting idea, if they do it for a limited time, like maybe for two weeks before the movie's July 27 opening and maybe for a week afterwards. Any longer, and those temporary Kwik-E-Mart signs are just going to look kinda sad. And, hopefully, they won't sell the Krusty-Os with the free jagged metal O inside. That's just asking for trouble.